Whatever holidaymakers look for in a perfect winter retreat, Zermatt has it and whatever every ski resort strives to offer, Zermatt has more of it. One of the world's most enticing winter destinations, Zermatt is a true alpine paradise. Sitting at one end of the Matter Valley a mile above sea level, Zermatt is surrounded by the Pennine Alps, mountain peaks that are the tallest in Switzerland and arguably the most picturesque in Europe. The most famous of these is the instantly recognisable Matterhorn, whose raven claw shaped summit graces millions of photographs and postcards but Switzerland's highest mountain, the 4,634 metre Dufourspitze, is also nearby. Above all the municipality of Zermatt is a haven for skiers and snowboarders. The range of opportunities for winter sports is indescribable, with dozens of marked trails and off-piste areas to delight skiers and boarders of every skill level. Thanks to being Europe's highest altitude ski area, Zermatt offers the rare luxury of guaranteed snow 365 days a year, meaning keen winter sports enthusiasts do not have to wait for the seasons to change.

Fuss free ski hire Zermatt

The last thing holidaymakers want to do in Zermatt is waste time queuing for ski hire. Instead, book in advance with ALPINRESORTS.com and find your ski hire equipment ready and waiting for you to pick up after arriving in Zermatt. No waiting, no fuss and no hidden fees. ALPINRESORTS.com works exclusively with selected local ski hire Zermatt, all of which stock only top quality, late model equipment from the best alpine sports brands in the world. Whether you need a chunky pair of twin tips to attack the off-piste powder, some sharp edged racing skis to test your mettle at high altitude, leisurely carvers to glide smoothly over intermediate trails taking in the surroundings, a freshly waxed snowboard or sturdy cross country skies to explore the wider area's hidden treasures, ALPINRESORTS.com will help you find what you need thanks to an excellent customer service team who provide phone, email or live online chat support at every stage of the booking process. Located around Zermatt, including near the train station, at numerous hotels and at the base of the ski lifts, picking up gear from these rental outlets without waiting shaves wasteful time from a winter holiday, leaving more of it to enjoy the gifts this superb region has to offer.

The fun doesn't stop with the snow

Zermatt is an ancient alpine village that has been a centre of traditional agricultural for centuries making it a good place to relax in a cosy, homely atmosphere before another day of skiing. Its picturesque buildings which include historic churches and archetypal alpine architecture, provide a beautiful setting for a leisurely evening walk. However, for those looking to maximise every minute of their ski holiday, Zermatt also offers one of the most vibrant apres-ski scenes in Switzerland, with dozens of bars, clubs and restaurants providing the perfect environment in which to unwind, meet locals and fellow travelers or sample mountain liqueurs and the region's legendary hospitality.